Integrity Policy

Elev8 is an independent research and advisory firm that produces objective research and analysis for business and technology leaders. Integrity is a core value of our company and our brand. Elev8 employees may not engage in activities that will compromise — or appear to compromise — the integrity of our research.

Elev8’s integrity policy, research methodologies, and corporate culture guide our employees in developing and disseminating our research products and services.

Elev8’s business success depends on the independence and objectivity of our research. We embody this by:

  • Taking a stand. Our independence allows us to produce research and analysis that express clear opinions. Elev8’s research agenda, judgments, and conclusions are solely under our control. Client companies cannot purchase research coverage or favourable opinions.

  • Employing structured methodologies. Our research employs structured methodologies that ensure consistent research quality and recommendations across markets, technologies, and geographies.

  • Keeping our independence.  Elev8’s policies create an environment in which clients and vendors cannot exert undue influence over our research topics and judgments. Our policies:

    1. Restrict employees from joining company boards or endorsing any company’s strategy or products. Employees can accept reimbursement only for reasonable travel expenses incurred to attend, or travel to, sponsored events, analyst days, or briefings. Elev8 board members are prohibited from personally participating in any evaluative research processes.

    2. Ensure that our consulting work comparing companies or products is client-confidential and used only for a client’s internal use. With the exception of Elev8’s Total Economic Impact™ deliverables, any commissioned studies or advisory and consulting engagements that include deliverables meant for a client’s external use must be company-, product-, and brand-agnostic to protect the independence, integrity, and objectivity of our research.

Elev8 is accountable for publishing research that is fair and accurate. If we find evidence of a factual mistake, we will correct material errors quickly.